Market Research moodboards and statements.

Fetish

Autumn/Winter 2011-2012

Fashion is turning to the dark side this season with a new focus on fetish.

Straps, buckles, harnesses, and whips you name it. Anything that will restrain the body and make your mind wonder to the dark side is a must. This once taboo subject has now been brought to the fore front and celebrated by top designers.

Alexander McQueen took to leather harnesses and straps, along with sturdy buckles to create its full-on fetish collection. At Giles, it was the mixture of black leather and transparent fabrics. Louis Vuitton found inspiration from a fetish film called “The Night Porter”.

Wherever you find your inspiration for this risqué new trend, be sure to indulge your dark side and include some leather straps and buckles. While you’re at it through on some PVC as well.

Autumn/Winter 2011-2012

Forget about your soft-side this winter, it’s all about channelling your inner tomboy. It’s the Androgynous style, but don’t be thinking sharp tailoring and crisp shirts, no, it’s all about the slouch. Casual is key with tweed blazers and relaxed trousers. Mix textures and prints like a pro to achieve an effortless-cool look. Think tweed with check or houndstooth with tweed.

The key shoe is manly and comfortable. The very practical brogue. But instead of the classic browns and blacks think leopard print, metallic, snake skin and neon brights. The key to this trend is mixing prints with texture with relaxed, masculine tailoring which will ensure comfort and cool in one outfit!

Autumn/Winter 2011-2012

Clothes get a sprinkling of star dust this winter with the not-so-new Metallic trend. Metallic is no stranger to the catwalks. It adds texture and interest to collections and adds a touch of luxury with its endless sheen. This season we see metallic silver, gold, bronze and gun metal appear, with the odd purple as seen in Balmain.

For the most part metallic has been used in a way which has been seen before although Stella McCartney has modernised it with her use of its great effects in a gold graphic print and her quilted leather pieces. Gold jeans are also big, especially on the highstreet in silver, gold, bronze, purple, green and even leopard print!

Whatever way you wear it it’s sure to liven up any outfit on cold winter mornings.

Autumn/Winter 2011-2012

It looks like were going back to the past this Winter with the new millennium take on the Swinging Sixties. Hemlines are higher as the fashion world embraces the classic shift. Designers are taking inspiration from this youthful, minimalistic silhouette of the 1960’s. With this simpler shape, monochrome is being kept to a minimum and an infusion of bright colours and new colour saturated graphic prints are coming through.

60’s checks are looking big this season adorning mini shift dresses on the catwalks of Paul Costello and Prada. Metallic fabrics as well as wool and tweed are seen especially in the form of Burberry’s checked thick winter coats.

Autumn/Winter 2011-2012

If you’re not an animal lover you will be when you see these on trend delights. Animals are here once again, but not in the leopard/zebra print sort of way, it’s the Animal Motif all the way. Yes, instead of the pattern that’s ON the animal, it’s the animal itself that’s stealing the show. From black, sinister graphic-printed panthers at Givenchy, to running dears at Marc Jacobs. Topshop Unique have gone barking mad with they’re Dalmatian embroidered knits, as well as Frankie Morello who is having fun with sequins and bright colours on their animals.

Real life portraits are seen as well as a more animated approach. Miu Miu are embracing embellishment with they’re sparkling birds and Horses come galloping onto knitted dresses in Charles Anastase.

Make friends with the animal kingdom this winter and rock this trend!

Autumn/Winter 2011-2012

The quite English countryside gets a high fashion make-over this Winter with luxury knits and tweeds. Traditional fabrics once reserved for the country men are now tailored to perfection to flatter the female form, as seen at Mulberry.

Brown leather bags are seen as well as the sturdy shoe which has now been given a heel. Perfect for looking chic while on your winter walks. This trend is greatly influenced by the British hunting, shooting and fishing past times. It features warm and natural hues in browns and greens. Checks are a big part of this trend whether big, small or inbetween as seen at Burberry. 

The traditional, conservative English uniform has gained new confidence and a whole lot of attitude!